The Geekstars is an innovation company that helps clients to invent and evolve new products, services and software through combination of ideation and research. Subsequently we bring these products, services and software to market through combination of industrial design, interaction design, digital design and software engineering.
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from the moment we meet with our clients through innovation, to development, all the way to actualization. As such, it is an essential part of our design process.
Through market research we get insights early on by identifying target segments and opportunities and reveal the preferences and opinions of a market segment. Through design research we get appropriate inspiration about how a solution should be designed by identifying key needs. Design research reveals how specific people will interact with something, their mental models (how they believe things work), and actual contexts of use.